Privacy Policy

1. Introduction

ToneShadeBrush ("we," "our," or "us") is dedicated to safeguarding your privacy. This Privacy Policy details how your information is gathered, utilized, disclosed, and protected when you access our website toneshadebrush.sbs or use our yacht charter services.

Your use of our services implies your acceptance of the data procedures outlined in this policy. This policy adheres to the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy legislation in Canada.

2. Information We Collect

2.1 Personal Information

We acquire personal information that you willingly provide to us during activities such as:

• Reserving a yacht charter
• Reaching out to us via our website or telephone
• Signing up for our newsletter
• Completing forms on our website
• Taking part in surveys or promotions

The types of information collected may cover:

• Your name and contact details (email, telephone, address)
• Financial details for payments (handled securely via third-party providers)
• Preferences and specifics related to your charter
• Details of an emergency contact person
• Any dietary needs or health-related info you may provide

2.2 Information Collected Automatically

Some information is automatically collected when you visit our website, which includes details about:

• Your IP address and geographic location
• The type and version of your web browser
• The pages you view on our site and time spent there
• Referral websites
• Information regarding your device (model, screen resolution, etc.)

2.3 Cookies and Tracking Technologies

Cookies and similar tracking tools are used to improve your online experience with us. These technologies assist us in:

• Storing your preferences
• Assessing website usage and performance
• Delivering content tailored to you
• Enhancing our service offerings

Your browser settings or our cookie consent feature offer control over these cookies and tracking preferences.

3. How We Utilize Your Data

The information we collect is used for purposes such as:

• Service Provision: To deliver yacht charter services, confirm reservations, and maintain communication regarding your bookings
• Support for Customers: To address your questions and provide necessary support
• Transactions: To handle payments and oversee billing operations
• Safety Measures: To guarantee operational safety and prevent fraudulent activities
• Promotional Outreach: To send you promotional materials and updates, subject to your consent
• Website Enhancement: To study user behavior and upgrade our website's functionality
• Adherence to Law: To fulfill legal and regulatory obligations

4. Disclosure and Sharing of Information

Your personal information is not sold, traded, or rented to outside parties. However, we might share your data under specific conditions:

4.1 Third-Party Services

We may entrust third-party service providers with your information to assist with tasks including payment processing, website hosting and maintenance, email marketing, analysis and monitoring of performance, and customer service support.

4.2 Compliance with Law

Your information could be disclosed if necessary to comply with legal obligations, respond to legal proceedings, court orders, emergencies, or to investigate potential fraud or unlawful behavior.

4.3 Business Changes

Should our company undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Protection

Adequate technical and organizational safeguards are in place to protect your personal data from unauthorized access, alterations, exposure, or destruction. Such measures include encryption, secure servers, controlled access, ongoing evaluations, and training for our staff.

Nevertheless, we acknowledge that no internet transmission or storage system is entirely secure. We therefore cannot guarantee the absolute security of your data.

6. Retention of Data

The retention of your personal data is limited to what is necessary for the provision of our services or for compliance with legal requirements. Typical retention periods are as follows:

• Charter reservations: 7 years for tax/legal purposes
• Marketing communications: Until you choose to unsubscribe or request deletion
• Web analytics: 26 months
• Customer interactions: 3 years from the last communication

7. Your Rights and Preferences

You have rights including access to your data, correction, deletion (as per legal obligations), data portability, the right to opt-out of marketing, and decision-making related to cookies. To exercise these rights, please reach out to us via the contact information provided below.

8. External Services

8.1 Analytical Tools

For analytical purposes, we utilize services such as Google Analytics. You can opt out of this via the Google Analytics Opt-out Browser Add-on.

8.2 Social Media Platforms

Our website might provide links to social platforms that have their respective privacy policies.

8.3 Payment Processing

Our payment proceedings are facilitated by third parties adhering to PCI DSS standards.

9. Across Borders

Your data may be transferred to and processed in countries other than United Kingdom, and we ensure adequate protection as per various privacy laws.

10. Protection for Minors

We do not direct our services towards those under the age of 13, nor do we knowingly collect their information. If you suspect a minor has provided such information, we urge you to contact us immediately.

11. Updates to This Privacy Policy

This Privacy Policy may be revised to reflect new practices or legal obligations. We will inform you by updating the policy on our website, emailing registered users, or displaying an announcement on our site. Your continued use of our services after such updates implies your agreement with the terms.

12. Getting in Touch

For questions regarding this Privacy Policy or how we handle your data, please get in touch:

13. Google Ads User Consent Policy

Our practices are aligned with Google Ads user consent policies. The settings for cookies and tracking can be adjusted at any time through our cookie settings.